VNTANA Discusses The Creation of the First Interactive Hologram Karaoke Fan Experience to go on Tour With Rob Thomas! All Access Music Tells All!
ALL ACCESS MUSIC | Social augmented reality company, VNTANA, recently announced the creation of the first interactive hologram karaoke fan experience to go on tour with multiple-GRAMMY® Award-winning singer and songwriter Rob Thomas. As a part of the tour’s VIP Package, fans can select one of three songs to perform as a hologram duet with Thomas’ hologram. For instance, fans could choose from songs including Pieces, The Great Unknown as well as other favorites One Shot and This is How A Heart Breaks.
Fan engagement is a key component in music culture and essential for artists to help create personal experiences for fans. However, accessibility to artists has recently raised concerns and challenged artists to create new ways to engage with fans. Rob wanted to continue offering his fans one-on-one experiences. Hence, he decided to work with VNTANA to create the virtual meet and greet that still offered close engagement.