This pop-up fan experience featured the garbage onesie from Missy Elliott’s “The Rain” music video. Using VNTANA’s hologram technology, fans saw themselves LIVE as a hologram wearing the iconic garbage bag onesie. After the experience, the fan received a GIF takeaway that they could share on social media. VNTANA partnered with MTV to create the unique experience using immersive technology to personalize fan engagement and share across social media platforms.
OFFICIAL PRESS RELEASE
MTV VMAs & Pepsi® launch the Museum of Missy Elliot
Interactive activation celebrating the VMAs’ top honoree opens to fans on Saturday, August 24th and Sunday, August 25th in NYC
NEW YORK, NY (August 21, 2019) – In advance of the 2019 VMAs on Monday, August 26th at August 26 at 8:00 pm ET/PT, MTV has partnered with Pepsi® to give fans an interactive, social-media experience honoring Missy Elliott and the creative visionaries behind some of her most unapologetic iconic music videos. Located at 632 Broadway in New York City, The Museum of Missy Elliott will be open to the public with a ticket on hand on Saturday, August 24th from 11:00 a.m. to 7:00 p.m. and on Sunday, August 25th from 11:00 a.m. to 6:00 p.m.
The immersive museum will feature installations inspired by the minds behind some of Elliott’s most legendary music videos, including:
- June Ambrose (Costume Designer)
- Hype Williams (Director)
- Dave Myers (Director)
- HitHat (Choreographer)
- Billy B (Makeup Artist)
- Gloria Elias-Foeillet (Makeup Artist)
“Missy Elliott is creative genius whose contribution to music and pop culture can be felt across generations,” said Mona Scott-Young, CEO of Monami Entertainment and Elliott’s longtime manager. “I’m honored to have worked with her for over 20 years and proud to call her my friend. The fans deserve and the world is ready for a museum that celebrates Missy Elliott and her iconic, record-breaking career.”
“I’m so thrilled that MTV, in collaboration with Pepsi, has decided to showcase the amazing work of my dear friend Missy Elliott,” said June Ambrose, the famed costume designer, creative director and celebrity stylist known for designing Elliott’s unforgettable patent leather and vinyl suit seen in “The Rain” video, among others. “It has been my distinct honor and privilege to have been fortunate enough to costume design for Missy for so many years, a true labor of love. I wish to congratulate Missy, Hype Williams, HitHat and all the many creatives whose amazing work will be on display at the Museum of Missy Elliott.”
For the first time ever, fans will have the ability to:
- Place themselves inside the music video for “The Rain” while donning the iconic garbage bag onesie.
- Take photos within installations from “Gossip Folks,” “Lose Control” and “Sock It 2 Me.”
- Chill in the “Supa Dupa Fly Lounge,” inspired by one of Elliott’s iconic looks.
- Visit a nail bar where artists will help guests select customized nail art and sit at one of the “Missy” branded director chairs where they’ll receive the star treatment and take glam mirror selfies.
This pop-up fan experience will feature immersive installations that draw inspiration from some of Elliott’s most groundbreaking music videos and costumes, creating an Instagrammable playground for fans to relive their favorite Missy moments. MTV partnered with VNTANA, a leading mixed-reality company, to create the unique experience using immersive technology to personalize fan engagement and share across social media platforms.
Tickets reservations for The Museum of Missy are available at: museumofmissy.splashthat.com.
As previously announced, Elliott will receive the Michael Jackson Video Vanguard Award and will perform at the 2019 VMAs, airing live from Prudential Center in Newark, N.J. on Monday, August 26th at 8:00 p.m.ET/PT across MTV’s global channels in more than 180 countries, reaching more than half a billion households around the world. Missy Elliott is managed by Mona Scott-Young of Monami Entertainment.
Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are Executive Producers for the 2019 VMAs. Barb Bialkowski is Co-Executive Producer. Jackie Barba, Joe Buoye and Alicia Portugal serve as Executive in Charge of Production. Amani Duncan is Executive in Charge of Music. Wendy Plaut is Executive in Charge of Celebrity Talent.
Official sponsors of the 2019 “MTV Video Music Awards” include Extra® Refreshers Gum, PEPSI®, Taco Bell®, the 2020 Toyota Corolla and truth®.
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MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
VNTANA (www.vntana.com), a leading mixed reality company, allowing clients to create interactive hologram experiences to engage consumers while tracking data to quantify engagement. The platform automatically sends consumers branded videos of their experience to share while collecting data with facial tracking and post interaction online engagement tools to provide an accurate 360° view of consumer interactions.