CLIENT: ABC

INTERACTIVE HOLOGRAMS AT COMIC-CON

With a fan-favorite drama Once Upon a Time returning to ABC with a largely new cast, and an upcoming sci-fi freshman drama The Crossing launching during Comic-Con, what better way to premiere to fans than with a 360-degree immersive hologram/LED showcase at Comic-Con? For each show, ABC worked with VNTANA to create a first-of-its-kind experience for their audience.

For Once Upon a Time, fans were greeted by a life-size hologram of Hook rising up from the ground to recruit a crew. Then, fans got to challenge a hologram of Captain Hook (Colin O’Donoghue) to a sword fight via VNTANA’s interactive HOLLAgram experience and walk away with a video of themselves as if they were really on a pirate ship fighting him!

To launch the new upcoming sci-fi freshman drama The Crossing (starring Steve Zahn and Natalie Martinez) fans were introduced to the show with a life-size hologram that led them through an action-packed voyage to escape authorities. This was also paired with an interactive HOLLAgram experience where fans got to see their LIVE hologram escape alongside Natalie Martinez’s hologram.

Over 1,300 fans experienced the holograms during Comic-Con 2017 and The Hollywood Reporter featured the experiences as one of 7 Must-See TV Booths on the Convention Floor

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SEE IT IN ACTION

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