DJI PHANTOM 4 DRONE HOLOGRAM AT SXSW
DJI wanted to introduce their new Phantom 4 drone in a big way and allow customers to have an engaging and fun experience while learning about the new product at SXSW 2016. They teamed up with VNTANA to create the first ever life-size interactive hologram of a drone and watched as eager participants lined up at their booth.
Every attendee saw their hologram in real-time standing next to a hologram of the new DJI Phantom 4 Drone hovering next to them. Using gestures, attendees controlled the movements of the hologram drone and were even able to see the interiors of the drone by virtually breaking it apart into it’s component pieces. Each participant received a hologram GIF of the experience to share on social media.
The experience was a huge success with DJI drastically increasing their foot traffic as over 6,000 attendees went through the activation over the course of the weekend.