CLIENT: LEXUS

LEXUS CLUB LEVEL HOLOGRAM EXPERIENCE

Lexus’ advertising agency, Team One partnered with VNTANA to build their first-ever interactive hologram to engage fans at Lexus Clubs across the nation. Because of building restrictions, a Lexus vehicle couldn’t fit in many clubs. VNTANA’s hologram was the best way to allow people to see a Lexus vehicle and interact with the brand firsthand. VNTANA created a fun, interactive hologram experience that synced the VNTANA platform data to Lexus’ CRM system to provide leads directly from the stadium to the appropriate dealers.

The hologram more than doubled qualified leads from past Lexus activations. Due to the campaign’s great success in the Staples Center, Lexus decided to amplify the campaign to six more stadiums across the US, including:

  • Madison Square Garden
  • United Center
  • Staples Center
  • Verizon Center
  • Los Angeles Dodgers
  • Anaheim Angels
  • San Diego Padres

1225

Leads

1672

Video Views

162

Shares

1 Min 54 Sec

Average Time Watching Videos

SEE IT IN ACTION

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