ROGER FEDERER HOLOGRAM AT THE US OPEN
Mercedes-Benz wanted to engage fans during the US Open and capitalize on their endorsement deal with tennis legend Roger Federer. They teamed with VNTANA to create a refreshingly unique experience that allowed fans to interact with a hologram of Roger Federer, having an experience that would never be possible in real-life.
Over 8,000 fans went through the activation, increasing consumer engagement by 20% from past years. Every consumer got to see their hologram live next to Roger Federer’s hologram, get a picture with him, and serve him a virtual tennis ball! Valuable contact information was captured for every participant, who were then encouraged to post their pictures on social media which expanded the reach of the event.