CLIENT: MERCEDES-BENZ

ROGER FEDERER HOLOGRAM AT THE US OPEN

Mercedes-Benz wanted to engage fans during the US Open and capitalize on their endorsement deal with tennis legend Roger Federer. They teamed with VNTANA to create a refreshingly unique experience that allowed fans to interact with a hologram of Roger Federer, having an experience that would never be possible in real-life.

Over 8,000 fans went through the activation, increasing consumer engagement by 20% from past years. Every consumer got to see their hologram live next to Roger Federer’s hologram, get a picture with him, and serve him a virtual tennis ball! Valuable contact information was captured for every participant, who were then encouraged to post their pictures on social media which expanded the reach of the event.

7946

Participants

20

Increase in engagement

SEE IT IN ACTION

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