CLIENT: NYX COSMETICS
NYX Professional Makeup
NYX Professional Makeup wanted a fun way to launch their new Strobe of Genius highlighter product and what better way than a HOLLAgram at NYC’s BeautyCon. VNTANA created a hologram selfie experience that allowed user’s to see their hologram LIVE next to a hologram of the new Strobe of Genius product while hologram sparkles “highlighted” them all!
Every user received a branded email with a GIF to share on social increasing user-generated content for the product release and making the NYX booth stand-out among the crowd at BeautyCon.