CLIENT: ROB THOMAS + WONDERFUL UNION + LIPPMAN ENTERTAINMENT
ROB THOMAS HOLOGRAM DUET
To increase fan engagement and ticket sales for a VIP fan experience during Rob Thomas’ 2016 Summer Tour, he had to do something outside the box to give his fans a once-in-a-lifetime experience. What better way to engage with fans than to sing alongside them?
VNTANA created Hologram Karaoke for the tour’s VIP Package. Fans were able to select one of three songs to perform as a hologram duet side-by-side with Rob Thomas’ hologram! After the performance, each fan received a video of the experience that looked like they performed with Rob on stage that they could share on social media channels.
The successful campaign earned Rob Thomas 65 media placements with top hits including Billboard, Mashable, TIME, Good Day LA, TMZ, CBS, Fox & Friends, Good Day NY and many more! The campaign served over 7 million impressions and more than 65,000 YouTube views.